Azadi ka Amrit Mahotsav

Prof. S. K. Lenka

Professor – Tourism

Educational Qualification

Ph.D, Utkal University (Business Administration)
M.A., Utkal University
PGDEE, Indian Institute of Ecology and Environment, New Delhi
PGDTTM, Utkal University

Email : profsaratlenka@gmail.com / saratlenka62@gmail.com
Contact No : 91 9437228457 / 7978399709

Experience:

Teaching Experience more than 33 years.
Administrative Experience – 14 years

Administrative Experience:

  • Director (i/c)- Indian Institute of Tourism & Travel Management (IITTM),Gwalior
  • Nodal Officer – Indian Institute of Tourism & Travel Management (IITTM), Bhubaneswar.
  • Chairman – MBA (TTM), IITTM, Bhubaneswar.
  • Chairman – Campus Development Committee, IITTM, Bhubaneswar.
  • Training manager for IITTM, Bhubaneswar.
  • Secretary, Association of Indian Management Schools (AIMS) (Odisha Chapter)
  • Member Expert Committee at IITTM and some of the Universities for the Selection of different positions.

Academic Administration

  • Member, Academic Council, Utkal University- Bhubaneswar
  • Member, Subject Research Committee (Tourism), Utkal University, Bhubaneswar
  • Member, Board of Studies (Tourism), Utkal University, Bhubaneswar
  • Chairman, Board of Studies (Tourism & Hospitality Services) Utkal University of Culture,Bhubaneswar
  • Member, Subject Research Committee (Cultural Studies), Utkal University of Culture, Bhubaneswar
  • Member, Subject Research Committee (Language Studies), Utkal University of Culture, Bhubaneswar
  • Member, Board of Studies (Tourism), Sikim Central University, Sikkim
  • Member, Board of Studies (Tourism), North Eastern Hill University, Shillong, Meghalaya
  • Member Secretary, Academic Council, IITTM
  • Member, Board of Studies, IITTM
  • Member, Working Committee of NSQF ,Skill Development and State Employment Mission, Govt. of Odisha
  • Member, State Level Implementation Committee of HSRT, Odisha Tourism

Some of the Professional Training Course:

  • Passed the Advance Course on Tourism Education conducted by World Tourism Organization, Spain.
  • Passed the Management Development Programme on Alternative Tourism conducted at HHIC, Nikosia, Cyprus.
  • Passed the Faculty Development Programme of Ministry of Tourism, Govt. of India held at ASCI, Hyderabad India, at UITM, Malaysia and at Cornell Nayang University, Singapore sponsored by Ministry of Tourism Govt. of India.
  • Passed the Management Development Programme on Training Course for Trainers on Planning and management of Eco-tourism conducted at International School of Sustainable Development, Philippines sponsored by Asian Productivity Council.
  • Passed Basic Air Fares and Ticketing conducted by Air India Staff College, Mumbai,
  • Attended the Q.I.P. Short term course on “Environmental Management Managerial Perspectives” at IIT, Kharagpur.
  • Passed the “Management of Training” organized by Ministry Training and Personnel, Govt. of India.
  • Passed the “Direct Trainers Skill” organized by Ministry of Training and Personnel, Govt. of India.
  • Passed the “Design of Training: organized by Ministry of Training and Personnel, Govt. of India.
  • Passed “Guide Training Programme” conducted by India tourism.

Project/Consultancy

  • Chief Investigator -Study on “Visit Nationals of Bangladesh to India”(Ministry of Tourism, Govt. of India)
  • Subject Matter Specialist - Tourism Master Plan for Chilika Lake and its Catchment Area (ICZMP, Govt. of Odisha)
  • Chief Investigator - Study on the “Functioning of Tourist Police in the States/ UT’s and Documentation of Best Practices” (Ministry of Tourism, Govt. of India)
  • Chief Investigator - Evaluation of Scheme of “Domestic Promotion and Publicity including Hospitality (DPPH) (Ministry of Tourism, Govt. of India)
  • Chief Investigator – Impact Assessment of Rural Tourism Project at Pipili, Odisha (Ministry of Tourism, Govt. of India)
  • Chief Investigator – Impact Assessment of Rural Tourism Project at Hirapur, Odisha, (Ministry of Tourism, Govt. of India)
  • Chief Investigator - Third Party audit work of Hunar Se RojgarTak, Ashok Institute of Hospitality and Tourism Management (ITDC, New Delhi)
  • Project Director - Software Component ofRural Tourism Project of Hirapur, Odisha.
  • Project Director - Software Component of Rural Tourism Project of Pipili, Odisha.
  • Project Director- Software Component ofRural Tourism Project of Padmanavapur, Odisha (Department of Tourism, Govt. of Odisha)

Book Published

  • Research Methodology in Tourism, Mount Hill Publisher, New Delhi, ISBN-978-93-87305-13-7
  • Assessment of Tourism Potential in Western Odisha – A Perspective on Tourism Planning Towards Sustainable Tourism Development. LAP -Lambert Academic Publishing, UK, ISBN- 13: 978-620-2-79499-2,

Some of the selected research papers published in Scopus Indexed , UGC Care and other reputed journals:

  • Review Research on Application of Information and Communication Technology in Tourism and Hospitality Industry,” International Journal of Applied Business and Economic Research, Vol. 15, No,11,pp.311-334, ISSN:0972-7302.
  • Transactional and Psychological Concerns of all Parties involved in Opaque Hotel Room Distribution”, International Journal of Economic Research, Vol.14, No:8, pp-1-9, ISSN NO: 0972-9380
  • Information And Communication Technologies in Tourism and Hospitality Marketing: A Review on Highly Cited Research article from 2011-2015” Journal of Hospitality and Tourism Technology
  • “The Role of Indian Railway Catering and Tourism Corporation Limited (IRCTC) and its Challenges in Promoting Tourism: An Empirical Analysis”, IndianJournal.com, New Delhi
  • The Role of Indian Railway Catering and Tourism Corporation Limited in Promoting Tourism: A Study on Bharat Darshan Tourism Train.
  • An Insight to Event Marketing (EM)- As a Promotional Tool for Tourism Industry- Sidhant a Journal of Decision Making, Indian Journal.Com-New Delhi-2016, ISSN- 2231-0649
  • Lenka, S.K and M.P Preji (2015) “Status and potentials of Health Tourism with special reference to Wellness Tourism in Kerala” Indian Journal of Tourism & Hospitality Management,Vol.6, No.2 pp. no: 44 -55, ISSN 2229-404X.
  • Lenka. S.K, U. Prasanth (2015), “Ecotourism as a sub-component of environmental sustainability; a study on Satkosia Tiger Reserve” Indian Journal of Tourism & Hospitality Management,Vol.6, No.2, pp. No; 34-43, ISSN 2229-404X.
  • Socio Economic Impact of Rural Tourism: A study on Padmanavapur Village of Odisha, Strategic Business Infrastructure Development and Contemporary Issues in Finance, IGI Global Publication, USA, 2014, ISSBN-13:9781466651548
  • Social Media Marketing to Promote IRCTC Tourism Initiatives – A study, Book on Innovative Management Practices for Sustainable Development – Bonfring Publisher, Coimbatore, Tamul Nadu, 2015 – ISBN – 978-93-85477-25-6
  • Cultural Tourism in Malaysia in the Perspective of Indian Tourists: A case study, “Revista de Tourism” Journal of Tourism Vol. No: 10, issue: 10, Romania.
  • Strategic Planning and Marketing of Rural Tourism in Western Odisha, AJTS, Vol. -6, December 2011, ISSN -0975-3281
  • Marketing Heritage Tourism: An Overview of Heritage Destination – Puri, The IASMS Journal of Business Spectrum, Vol-V, No-1, January 2012, ISSN-0974-8016.
  • Rail Tourism Business – A study on IRCTC- Journal of Strategic Development Opportunities in Tourism & Hospitality Industry, Professional Books Publisher, Vol-II, Hyderabad, 2015, ISBN-978-93- 85506-05-5
  • Promotion of Tourism Through Event- A study on Konark Festival, Odisha Review, Published by Department of I&PR, Govt. of Odisha, Bhubaneswar – 2015, ISSN-0970-8669
  • The Success of the Destination Image of “Malaysia’ and the emergence of India as one of its dynamic Inbound Markets: A Case study, Tourism Theory & Practice, Marketing Issue, ISSN No: 0973-6611.
  • Destination Marketing Through Film Tourism: A study on Western Orissa, ATMA Journal of Tourism Studies, Vol-5, December 2010, ISSN-0975-3281
  • Perception of International Tourists about Historical Tourism in Malaysia: A study, International Journal of Emerging Business Issues, Vol-1, Issue-2, ISSN-0975-8925
  • Marketing City Tourism for Urban Development: A study on Rourkela City, Western Orissa, M.S. Ramaiah Management Review A Research & Academic Journal of Business management, Vol-2, ISSN- 0975-7988.
  • An approach to community based Ecotourism planning for Chilika Lagoon, Proceedings of the International Workshop on Sustainable Development of Chilika Lagoon, 1998
  • Growth Trends of Domestic Tourism in Orissa, Domestic Tourism in India, Indus Pub. New Delhi.
  • Event as a Marketing tool for Tourism industry: an analysis on Tourism related events organized by Odisha Tourism, "PRATIBIMBA" journal of IMIS Vol.16, No.2., ISSN -0972-5466
  • Ramayana Trail Tours in Sri Lanka in the Perspective of Indian Tourist – A Strategic Alignment in Tourism: Planning, Development, Marketing, Managing and Monitoring, The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015 – ISBN-978-955-4903-33-3
  • Responsible Tourism and Sustainability: A study on Communities of Responsible Tourism Destinations of Kerala , International Journal of Entrepreneurship & Business Environment Perspectives © Pezzottaite Journals 4289 |P a g e ,Volume 8, Number 2, ISSN (Print): 2279-0918, (Online): 2279-0926
  • Challenges and Opportunities in Practising Responsible Tourism: A Case Study of Responsible Tourism Destinations in Kerala. Siddhant - A Journal of Decision Making Volume 20, Issue 1&2, January-June, 2020, ISSN- 2231-0649
  • Community Based Rural Tourism (CBRT): A Study on Kumbalangi-Kumarakom-Thekkady Circuit of Kerala. Siddhant - A Journal of Decision Making Volume 20, Issue 1&2, January-June, 2020, ISSN- 2231- 0649
  • Wellness Tourism in Kerala: A Study on the Tourist Perception in Terms of Therapeutic and Industry Performance Indicators. Siddhant, A Journal of Decision Making Volume 20, Issue 1&2, January-June, 2020, ISSN- 2231-0649
  • Purchasing Behavior of Tourist Towards Prominent Souvenir of Odisha, (XIM-10-2020- 0165),VILAKSHAN-XIMB Journal of Management, ISSN-0973-1954

Scholars have been awarded Ph.D., in different universities under my guidance.

  • Dr. Dillip Kumar Das, “Economic, Socio-cultural and Environmental Impact of Tourism on Destination : A study on Golden Triangle of Orissa”.
  • Dr. RatikantaPattnaik,, “Marketing Strategy for Tourism Industry – A Case Study on Orissa Tourism”
  • Dr. Ranjan Kumar Kantha, “Customer Relationship Management, Trends and Opportunities in Orissa Hotel Industry.
  • Dr. ShwetasaibalSamantasahoo “Emergence of Effective Tourism Planning and Development- A Study on Districts of Western Orissa”
  • Dr. AlokRanjanMishra“Event as a Marketing Tool for Tourism Industry: An Analysis on Tourism Related Events organized by Odisha Tourism”
  • Dr. PritiRanjanSahoo, “An Analytical Study on the Perception for the Application of Electronic Distribution System by the Hospitality Indusy”
  • Dr Rupashree Pradhan, “Management of Cultural Activities and its Effect on Tourism Development: A Case study on Heritage City, Puri”
  • Dr. L Ravikumar, “The role of IRCTC in Promoting Tourism: A study on Bharat Darshan Tourist Train”.